High contact center turnover, fragmented information and outdated platforms share a common fix: invest in the people doing the work.
AI is not making most marketing teams more decisive. It is making them faster at seeing the same problems they still have not built the discipline to solve.
The contextual intelligence loop is already buildable with tools you have. The barrier is that no single team owns the full customer data chain.
Forrester says 49% of customer service jobs will be gone by 2030. AI is already handling 90%+ of inquiries at Heathrow and 96% at Anthropic.
Customers aren't living inside your funnel. They never were. Here's how to build a system that meets them in their ecosystem.
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