With football season in full swing, digital identification, AI (artificial intelligence), and connected-product technologies can deepen bonds between brands (or teams) and their audiences. Consider this case: Avery Dennison’s extended partnership with the San Francisco 49ers, bringing enhanced fan personalization and engagement to Levi’s Stadium—from customizable jerseys to digitally-enabled gameday experiences. The challenge? Fans increasingly [...]
The post Success Stories: Innovation for Football Fan Engagement first appeared on Connected World.