I joined Substack in June of 2024. After 14 months of writing on Substack, I had over 1,000 subscribers, and a conversion rate of 0.5%. It wasn’t pretty. What really made it frustrating was, I was following the advice that all the Substack ‘experts’ gave. They said post regularly, write Notes constantly, get to 500 […]
Since June of 2024, I’ve been publishing Backstage Pass on Substack. I’ve been having an absolute blast doing so. Today I wanted to share one of the most impactful lessons I’ve learned: The value of a good conversion strategy. The Value of a Solid Conversion Strategy In August of 2025, I focused on tightening my […]
Why do so many businesses struggle to deliver good customer service? The harsh reality is that many businesses struggle to show empathy for their customers. What is Empathy and Why Does it Matter to Your Business? First, what is empathy? I asked Grok, it said empathy is “the ability to understand, share, and vicariously experience […]
Growth on Substack is easier to track than you think. In May of 2024, I started investigating Substack. I had heard from peers that Substack was growing and that I should build a presence there. For those that aren’t familiar with Substack, it’s a newsletter site that has a social component built on top of […]
I started blogging officially in September of 2005. I launched my own blog for the first time in March of 2006. This blog launched in June of 2009. One of the things that blogging for that long affords me is the ability to know what blogging was like before Facebook, Twitter and other social media […]
