Jon Loomer

• Meta Redesigns Audiences Around Labels

  

  Meta redesigned the Audiences section to emphasize labels, making it easier to organize custom audiences and use audience value rules.

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• The Principles Behind My Meta Ads Strategy

  

  This post highlights eight principles that guide my Meta ads strategy, from simplified campaign construction to acting on meaningful results.

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• When is a Campaign Worth Scaling?

  

  You have a high-performing campaign, and increase the budget. Then performance tanks. Do you know why this happens? The biggest problem is that advertisers incorrectly label high-performing campaigns in the first place. Here’s how to find one worth scaling… 1. Isolate 1-Day Click Results Use the breakdown by attribution settings. Ignore view-through, engage-through, and 7-day... Read more »

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• Lead Capture AI Agent for Instant Forms and More

  

  Meta’s Lead Capture AI Agent for instant forms, Muse Image, business settings, value rules, and campaign scaling.

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• Custom Audiences Come to ChatGPT Ads

  

  ChatGPT ads custom audiences allow email and phone list targeting or exclusions, but a 100,000 identifier minimum may limit access.

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