Jon Loomer

• You Are Generating Countless Ad Variations

  

  How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let me explain… Back Then Up to 2017, ad creation was simple. You provided the following: 1 image or video 1 primary text 1 headline 1 description You couldn’t customize by placement... Read more »

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• No More Six Ad Limit Per Ad Set

  

  Up until recently, I often referred advertisers to a quote from Meta when discussing the number of ads you should have in an ad set: Use 6 or fewer creatives per ad set… Once you’ve added more than 6 ads, there is little marginal benefit. It was straightforward and concrete, which made it easy to... Read more »

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• The Evolution of Meta Ads Copy and Creative Control

  

  The role of the Meta advertiser has changed. Here's how creative control evolved and what it means for building ads today...

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• Advantage Changes to Advantage+

  

  Everything gets a plus now! Meta tried to slip a few subtle branding changes by you, but I won’t let them. You may not have noticed the name updates to a few features… Advantage+ Campaign Budget Remember Advantage Campaign Budget? You know, the feature that was originally Campaign Budget Optimization? Well, its name has changed... Read more »

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• New Test Features for AI Generation

  

  There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test features and the opt-in to participate, go to your Advertising Settings and click on Advantage+ Creative. At the top, you’ll see an explanation to test new creative enhancements. When checked, these... Read more »

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