Jon Loomer

• Meta Ads Attribution Reporting: What Your Results Really Mean

  

  Use Meta ads attribution breakdowns and Compare Attribution Settings to understand what your conversion results really mean.

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• Website and Instant Forms Confusion

  

  I just had back-to-back calls with advertisers who were thrown by this, and I know they’re not alone. Meta made some changes related to Leads campaigns recently that are creating lots of confusion. The Problem When you create a campaign with the Leads objective, the default conversion location is now Website and Instant Forms. This... Read more »

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• Meta Ads Grouping Reports, ChatGPT Conversions, and More

  

  A look at Meta Ads Grouping reports, ChatGPT conversion campaigns, Instagram Live Video ads, and AI-generated video issues.

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• 7 Common Meta Ads Mistakes Agencies Make

  

  Avoid these common Meta ads agency mistakes that hurt performance, inflate results, and make client accounts harder to manage.

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• How to Track Quality Traffic Percentage

  

  Are your ads sending quality traffic to your website? There’s a way to find out. Misleading Results Ads Manager results can be misleading. When running Sales ads, we tend to focus primarily on sales and revenue numbers. But when sales aren’t happening, it can be difficult to diagnose the problem. Advertisers tend to obsess over... Read more »

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