Jon Loomer

• Meta Introduces a New Automatic Events Feature

  

  Meta introduced a new Automatic Events feature that uses AI to detect and create website events. Here's how it differs from the old version.

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• Check Your Existing Customer Exclusions

  

  What’s going on here? Meta introduced Customer Lifecycle Strategy a few months ago. It allows you to define whether you want to get conversions from all audiences or only acquire new customers. When you choose to acquire new customers, you’ll need to define the custom audiences you want to exclude. But Meta is doing something... Read more »

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• Reply to Keywords Meta Ads Feature

  

  Meta is testing Reply to Keywords, a feature that automatically sends an Instagram DM when someone comments with a specific keyword.

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• 15 Discontinued Features From 15 Years of Facebook Ads

  

  Here are 15 discontinued features from 15 years of Facebook ads… 1. Power Editor. 2. Facebook Exchange (or FBX). 3. Partner Categories for targeting based on buying habits from data mining partners. 4. Separate offsite conversion and targeting pixels. 5. Domain Sponsored Stories (or any Sponsored Stories). 6. Location targeting for living in OR recently... Read more »

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• Meta Is Removing Placement Controls From Ad Sets

  

  Meta is removing placement controls from ad sets, including exclusions by placement, platform, device, and operating system.

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