Sprout Social

• How to turn social listening insights into action and connect with your audience

  An ideal day with social listening is one where insight leads seamlessly to action. Because collecting social data isn’t the end goal, acting on Read more...

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• Organic reach: What it is and how to improve it in 2026

  Organic reach feels harder to earn than ever, with marketers worldwide reporting declines across social media platforms. According to Sprout’s 2025 Content Benchmarks Report, Read more...

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• Why your entire team needs access to social business intelligence

  Marketing leaders are confident that social media can influence the entire customer journey. Per The 2025 Impact of Social Report, most leaders say social Read more...

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• Top UK family influencers to maximize your next campaign

  Influencers are a powerful driver of digital performance. To succeed, brands need creators who reflect their audience’s values and interests. If you’re targeting parents, Read more...

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• Post Performance Report: Brands committing to human-generated content

  Welcome back to Post Performance Report—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes Read more...

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