Neal Schaffer Blog

• LinkedIn Statistics: 20 Numbers That Actually Matter in 2026

  

  LinkedIn now connects more than 1.3 billion members across more than 200 countries, and it earned Microsoft $17.8 billion in its latest fiscal year. Those two numbers alone should tell you this is not the sleepy resume database that way too many marketers still imagine it to be. I have been blogging and writing about […]

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• What Are Influencer Tiers—and When Your Brand Should Use Each One

  

  When a brand tells me they want to “work with influencers,” my first question is always the same: which kind? Because the word covers a creator with 2,000 followers and a celebrity with 20 million, and the right answer for your business usually sits a lot closer to the small end than you would expect. […]

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• Claude vs ChatGPT: Which AI Is Right for Your Business in 2026?

  

  You already use AI every day. The real question in 2026 is which one deserves to become the place where your actual work happens, because that decision compounds over time. For me, that meant moving from ChatGPT to Claude, and I have not looked back. My own path did not start there. Like a lot […]

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• How to Add Links to Your TikTok Bio (Step-by-Step for 2026)

  

  You typed your website into your TikTok bio, saved it, and it just sits there as gray text nobody can tap. Or you went looking for the “Website” field and it wasn’t there at all. Annoying, right? TikTok gates this feature more than any other major platform, so the reason your link isn’t clickable usually […]

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• How Much Does Email Marketing Cost in 2026? A Fractional CMO’s Honest Budget Guide

  

  If you’ve ever Googled “how much does email marketing cost,” you’ve probably noticed the same problem I have. Every guide is written by someone trying to sell you something. The software vendors quote their own pricing as the average. The agencies quote their own retainers as the floor. The freelancer marketplaces quote freelancer rates. And […]

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