Neal Schaffer Blog

• Email Marketing Automation: The Small Business Guide to Building a 24/7 Revenue Engine

  

  If you’re still sending one-off email blasts, you’re leaving money on the table. The businesses I advise see the biggest wins when they automate timely, relevant messages across the customer journey. Fortunately, you don’t need a big team or budget to do this well. In this guide, I’ll show you how to pick the right […]

  Email Marketing Automation: The Small Business Guide to Building a 24/7 Revenue Engine appeared first on NealSchaffer.com

• Marketing Technology for Small Businesses: Tools, Trends, and Strategies That Work

  

  Back in 2014 and 2015, I founded one of the first conferences focused on marketing technology for social media marketing: The Social Tools Summit. A decade has past since then, but the importance of marketing technology has not faded with time. The recent emergence of mainstream AI and its generative AI offshoot have only made […]

  Marketing Technology for Small Businesses: Tools, Trends, and Strategies That Work appeared first on NealSchaffer.com

• How to Post on Pinterest: Complete Step-by-Step Guide (2026)

  

  Posting on Pinterest works differently than most social platforms. You create a Pin with an image or video, title, description, destination link, and board placement. Each element serves a purpose in Pinterest’s visual search engine. 85% of weekly Pinners have made a purchase based on Pins they saw from brands—that’s significant buying intent. This complete […]

  How to Post on Pinterest: Complete Step-by-Step Guide (2026) appeared first on NealSchaffer.com

• What Is Shopify? How It Works + Pricing Guide (2026)

  

  Shopify is a cloud-based e-commerce platform that lets you build and manage an online store without coding knowledge. You get everything in one place: store design, payment processing, inventory tracking, and shipping tools. Whether you’re selling your first product or managing thousands of items, it all works from a single dashboard. The platform handles the […]

  What Is Shopify? How It Works + Pricing Guide (2026) appeared first on NealSchaffer.com

• How to Use Social Media Analytics to Drive Real ROI (Not Just Vanity Metrics)

  

  Most business owners know they should be tracking their social media performance, but too often analytics is reduced to vanity metrics—think likes, followers, and impressions that look nice on a dashboard but fail to connect back to business goals. True social media analytics is more than reporting; it’s the process of turning raw data into […]

  How to Use Social Media Analytics to Drive Real ROI (Not Just Vanity Metrics) appeared first on NealSchaffer.com