Neal Schaffer Blog

• How to Make YouTube Shorts: Requirements, Specs, and What Makes One Work

  

  Most people looking up how to make YouTube Shorts already know where the record button is. What they do not know is which rules decide whether YouTube treats their upload as a Short at all. They also do not know how long a Short can run in 2026, or what length keeps anyone watching. Those […]

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• How to Become an Amazon Influencer (And Build a Storefront That Earns)

  

  You post about a product you love. Someone asks where you got it. They buy it. And you get nothing. That is the gap the Amazon Influencer Program closes. It turns the recommendations you already make into a storefront that pays you a commission every time a follower buys. I have spent years teaching this […]

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• 15 Best Ecommerce Marketing Agencies for Growing Online Brands in 2026

  

  You are about to spend somewhere between $3,000 and $30,000 a month on an ecommerce marketing agency. And almost every page you have read while researching that decision was written by someone who wants the money. That is the problem with this search. Search “ecommerce marketing agency” and you get vendors selling themselves, or directories […]

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• TikTok Business Account vs Personal Account: Which One Do You Actually Need?

  

  If you sell something on Facebook, you need a Facebook Page. Nobody argues about that. Instagram is looser, and plenty of small businesses run happily on a personal profile for years. TikTok sits somewhere in between, and the answer is genuinely not obvious. Every TikTok account starts life as a personal account. Switching to a […]

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• How to Use X (Twitter) Hashtags in 2026: What Still Works and How to Find the Right Ones

  

  The hashtag was born on Twitter in 2007. For about fifteen years the advice never changed: pick a mix of popular and niche tags, stack two or three on every post, watch your reach climb. That advice is now wrong on the platform that invented it. I have been posting on Twitter since 2008, back […]

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