Nowadays the basic motive is substantial growth of the app thereby providing value to the end user. This can be equally simple or difficult depending on the analytics and marketing platform one chooses. However it might often seem that a system of point solutions offers the best of each system, although it limits our capability to:
* Create a new user acquisition strategy.
* Collect the most accurate data about the users.
* Use of analytics to drive marketing.
* Track the success of app messaging.